Direct Mail Marketing Case Studies
“The Proof is in the Pudding”
When done right, direct mail is powerful and profitable. Let us put you in the best position to experience its success.
Below are a few case studies highlighting our approach, analysis, solution, tactical execution – and above all – results. (Reading Time: 5 minutes each).
Case Study: Predictive Modeling
Non-Profit Increases New Donors by 33% via Enhanced Direct Mail Campaign
Non-Profit Increases New Donors by 33% via Enhanced Direct Mail CampaignLearn More
New Movers Are Twice as Likely to Buy Home Improvement Materials
This study helps to understand purchase behaviours of consumers
New MoversLearn More
It All Starts With the Data
With powerful data, we help brands and advertisers understand consumers so that marketing is no longer an interruption-but a conversation
New MoversLearn More
People360: Connecting B2B and B2C data
The new way to augment your contacts with complex combinations of B2B and B2C information.
New MoversLearn More
Multi-Channel vs. Email-Only Campaigns
Coordinating email, mobile, and social media ads in your campaign is much more likely to engage your target audience than utilizing just one channel.
Global Consumer Products Company
Powerful Mobile-Driven Audiences Dramatically Increase Sales and Customer Acquisitions.
Increase Sales.Learn More
IPNM’s blended database of nearly 50 million business executives at the office and at home.
IPNM’s blended database of nearly 50 million businessLearn More
IPNM enhances mobile consumer information by deterministically layering different types of data that help us understand the user behind the screen.
IPNM enhances mobile informationLearn More
Case Study: New Movers Movers
Retailer Acquires New Movers as New Customers
Retailer Acquires New Movers as New CustomersLearn More
New Movers Are Three Times More Likely to Buy an Alarm System
These behaviours present marketers with a unique opportunity to reach consumers
New CustomersLearn More
Tracking your visitors across all of their devices
TRACKING YOUR VISITORS ACROSS ALL OF THEIR DEVICES TRACKING YOUR VISITORS ACROSS ALL OF THEIR DEVICESLearn More
Audience Optimization makes sure you’re making the most of our data so you can drive campaign ROI and increase customer engagement.
Audience OptimizationLearn More
Maximizing New Mover Revenue
The retailer developed a predictive response model, to maximize the return-on-investment on the mover program.
Maximizing New Mover Revenue – Maximizing New Mover RevenueLearn More
Financial and Banking
Using Mobile Audiences to Increase Engagement by 5 Times to Drive Program Sign Ups
Using Mobile Audiences to Increase EngagementLearn More
National Bank Modeling
A Leading National Bank Increases New Account Activity by More Than 33%
A Leading National Bank Increases New Account Activity by More Than 33%. A Leading National BankLearn More
With mobile device IDs, IPNM can identify real individuals and builds complete consumer profiles
With mobile device IDs,
Case Study: Automotive Strategy
Clients see an average of 22% successful auto sales directly attributed to our custom hyper-targeted campaigns
Clients see an averageLearn More
Digital and Multi-Chanel Solutions
Our data-driven marketing solutions include: Audience creation, media delivery, and advanced attribution
Data-driven marketing solutionsLearn More
Why IP Targeting is Dead
And what you should do instead
IP Targeting is the process of delivering online ads to specific households based on their Internet Protocol (IP) address – IP a Targeting processLearn More
Getting the Most Out of Your Mover Marketing
Movers are a lucrative market for a wide variety of brands.
Movers are a lucrative market for a wide variety of brands.Learn More
Foot Traffic Attribution
Learn how to create a hyper-local audience and optimize media delivery.
Learn how to create a hyper-local audience and optimize media delivery. Hyper-local audience and optimize media delivery.Learn More
An audience optimization process was utilized during the campaign to focus on the most responsive people.
An audience optimization process was utilized during the campaignLearn More
Trigger Data Append
A Leading Insurance Company Boosts Customer Retention and Product Sales Using Life Stage Triggers
A Leading Insurance Company Boosts Customer RetentionLearn More
How to Supercharge Your Direct Marketing ROI
We combine offline, online and mobile data to build full profiles of real, verified individuals
We combine offlineLearn More