Direct Mail Marketing Case Studies

“The Proof is in the Pudding”

When done right, direct mail is powerful and profitable. Let us put you in the best position to experience its success.

Below are a few case studies highlighting our approach, analysis, solution, tactical execution – and above all – results. (Reading Time: 5 minutes each).

Case Study: Predictive Modeling

Non-Profit Increases New Donors by 33% via Enhanced Direct Mail Campaign

Non-Profit Increases New Donors by 33% via Enhanced Direct Mail CampaignLearn More

New Movers Are Twice as Likely to Buy Home Improvement Materials

This study helps to understand purchase behaviours of consumers

New Movers

Learn More

It All Starts With the Data

With powerful data, we help brands and advertisers understand consumers so that marketing is no longer an interruption-but a conversation

New Movers

Learn More

People360: Connecting B2B and B2C data

The new way to augment your contacts with complex combinations of B2B and B2C information.

New Movers

Learn More

Multi-Channel vs. Email-Only Campaigns

Coordinating email, mobile, and social media ads in your campaign is much more likely to engage your target audience than utilizing just one channel.

Muli-Channel

Learn More

Global Consumer Products Company

Powerful Mobile-Driven Audiences Dramatically Increase Sales and Customer Acquisitions.

Increase Sales.

Learn More

ExecuReach Database

IPNM’s blended database of nearly 50 million business executives at the office and at home.

IPNM’s blended database of nearly 50 million business

Learn More

Mobile-Driven Audiences

IPNM enhances mobile consumer information by deterministically layering different types of data that help us understand the user behind the screen.

IPNM enhances mobile information

Learn More

Case Study: New Movers Movers

Retailer Acquires New Movers as New Customers

Retailer Acquires New Movers as New Customers  

Learn More

New Movers Are Three Times More Likely to Buy an Alarm System

These behaviours present marketers with a unique opportunity to reach consumers

New Customers  

Learn More

Pixel Engagement

Tracking your visitors across all of their devices

TRACKING YOUR VISITORS ACROSS ALL OF THEIR DEVICES TRACKING YOUR VISITORS ACROSS ALL OF THEIR DEVICES  

Learn More

Audience Optimization

Audience Optimization makes sure you’re making the most of our data so you can drive campaign ROI and increase customer engagement.

Audience Optimization

Learn More

Maximizing New Mover Revenue

The retailer developed a predictive response model, to maximize the return-on-investment on the mover program. 

Maximizing New Mover Revenue – Maximizing New Mover Revenue

Learn More

Financial and Banking

Using Mobile Audiences to Increase Engagement by 5 Times to Drive Program Sign Ups

Using Mobile Audiences to Increase Engagement

Learn More

National Bank Modeling

A Leading National Bank Increases New Account Activity by More Than 33%

A Leading National Bank Increases New Account Activity by More Than 33%. A Leading National Bank

Learn More

Mobile-Driven, People-Based

With mobile device IDs, IPNM can identify real individuals and builds complete consumer profiles

With mobile  device IDs,
Learn More

 Case Study: Automotive Strategy

Clients see an average of 22% successful auto sales directly attributed to our custom hyper-targeted campaigns

Clients see an average

Learn More

Digital and Multi-Chanel Solutions

Our data-driven marketing solutions include: Audience creation, media delivery, and advanced attribution

Data-driven marketing solutions

Learn More

Why IP Targeting is Dead

And what you should do instead

IP Targeting is the process of delivering online ads to specific households based on their Internet Protocol (IP) address – IP a Targeting process

Learn More

Getting the Most Out of Your Mover Marketing

Movers are a lucrative market for a wide variety of brands.

Movers are a lucrative market for a wide variety of brands.

Learn More

Foot Traffic Attribution

Learn how to create a hyper-local audience and optimize media delivery.

Learn how to create a hyper-local audience and optimize media delivery. Hyper-local audience and optimize media delivery.

Learn More

Telecommunications

An audience optimization process was utilized during the campaign to focus on the most responsive people.

An audience optimization process was utilized during the campaign

Learn More

Trigger Data Append

A Leading Insurance Company Boosts Customer Retention and Product Sales Using Life Stage Triggers

A Leading Insurance Company Boosts Customer Retention

Learn More

How to Supercharge Your Direct Marketing ROI

We combine offline, online and mobile data to build full profiles of real, verified individuals

We combine offline

Learn More