How Big Data Can Help Small Companies with Shipping

In the modern world, customer experience is everything. Any company could provide the best quality product but if their service is lacking, they will not survive for long. A big aspect of the modern shopping experience is convenience. In the era of online shopping,...

Preparing for Big Data

Preparing for big data can become quite overwhelming for your company. As Big data is helping many companies by providing them with extensive statistical insights on performance and operations, making it possible for businesses to gain leverage in production and the...

Big Data Is Solving Advertising Problems

After years of cautious enthusiasm, the sector that handles the marketing and the advertising technology now embraces the use of big data and that of in a big way. But the obstacles that far have come up are that of the most companies and brands are lacking the...

How to Increase Your Response Rate

Email marketers are always seeking ways to improve the response rate upon their emails. They test and try a whole bunch of tricks, but are they receiving the results out of their emails? It’s no lie that response rates to campaigns are what lies between you and the...

Why Direct Mail Marketing Is Far From Dead

With the way technology has revolutionized digital marketing, many people are of the opinion (and backed by research) that the era of direct mail marketing is long gone. By so doing, they have disregarded the many ways in which the print media can help a product...