Tips to Gain Actionable Insights from Data Analysis

Business organizations and companies are using data analysis to gain actionable insights and predict the possible future events on a continuous basis. The companies collect and store this massive data and run analysis to extract the actionable business insights. But...

What Are the Applications of Data Science in E-Commerce?

Data Science plays a vital role in the success and progress of e-commerce businesses. Just like any other businesses, e-commerce also relies on information collected and provided by customers. This information is critical for increasing profitability of e-commerce...

Guide for Choosing the Right Data Models for Direct Mail Campaigns

Even though today business marketing campaigns are greatly led via social media marketing yet ‘Direct Mail Campaigns’ are still one of the most effective & efficient tools for attracting the customer and generating high revenue. Data & Marketing Association...

Essential Big Data Concepts and Terms

This article looks at the concepts and terms which are essential for Big Data at the fundamental level. Introduction to Big Data: Big Data is a term used for the ‘non-traditional’ strategies and technologies which are needed to ‘gather, organize, a process’...

Building a Data Warehouse from Scratch

Data Warehouse building has as many ways as a company can be built. The data warehouses are built in accordance with the business users’ needs in different functional areas, the different business conditions & circumstances, and the competitive pressures. Hence,...

Getting Started with Behavioral Analytics

Organizations need to run and perform various analytics during its course of business to optimize and measure different factors such as cost on advertisement & marketing, cash analytics. But these factors alone do help the organization to measure and optimize the...