Mistakes That Newbie Analysists Makes

As being new to a particular trend that helps in assisting companies further excel through insights and customer personalization people are going to make mistakes, as they are still learning. To aid in educating you on the standard everyday errors that companies new...

Most Asked Questions About Data

As there is a lot of questions surrounding data, a data value to the customer can’t be outdated. After studies were conducted there were 75% of people that aren’t fully confident with data and how they are analyzing it. They are conscious of the data not relating to...

From Data to Insights

Many businesses across the world use data to assist in supporting their decisions rather than using it to drive their actions. Which is invaluable because data is pointless unless it can be translated into insights. It is only of value if the data can help the company...

Direct Mail and Digital Players

Why Learn From Email Marketing? Our conclusion is clear throughout all of the articles that we have written, direct mail marketing is one of the most underrated and most powerful forms of marketing available. So why learn about anything else? Well, email marketing in...

Direct Mail Acquisition Versus Retention

Cost per Acquisition (CPA) Is the Most Important Metric of Any Marketing Campaign Most marketing companies would consider spending $5 to acquire a customer for a cheap consumer product like toothpaste to be a bargain. For high-ticket financial products, they would be...