The Numbers Don’t Lie

Successful businesses are data-driven; they make decisions based on careful analysis of key metrics measuring the health of their enterprise. Smart businesses are hesitant to set targets without well-defined success criteria and clear metrics. Being measurable is a...

Direct Mail Marketing: What’s Old Is New Again

“There is nothing new under the sun.” This saying often refers to the monotony of life, but it is quite applicable specifically to the challenges facing marketing departments across the world. What can they do that their clients haven’t already seen and aren’t already...

Choosing the Right Mailing List

To obtain exactly what is needed when it comes to a mailing list for a direct mail campaigns there are effectively two sources. To help narrow down the list selection it’s best to choose either the Standard Rate & Data Service (SRDS) or a list broker who can do...

Integrating Direct Mail with Social Media

Social media is a form of direct marketing. It offers similar levels of personalization and direct contact that is possible with physical direct mail. It is also able to provide instant feedback on DM campaigns along with offers and promotions. This immediate...

Direct Marketing and the Law

There is nothing stopping anyone becoming a direct marketer. But there is a host of laws that cover every aspect of the activity. When someone sets out to gather, store or use information about people who may be customers, possible customers or even suppliers, they...

Big Data and Its Impact on Direct Marketing

The term Big Data has been in use since the 1990s. It describes the sort of data sets that are capable of revealing the patterns, trends, and associations in our lives and it is nothing short of revolutionizing the way marketers are able to carry out their business....

Direct Mail vs Email Marketing

Ever since email reared its head in earnest around a couple of decades ago, it has been considered as the marketing medium that reaches the most people for the least cost. Not surprisingly it has become an essential part of the marketing mix. Direct mail, however, has...