Direct Mail 101: The Proof Is in the Numbers

The 21st century to century defined by the explosion of technology in everyday life. Toys for the rich such as smartphones, Bluetooth technology instant communication, and access to the world, have all become commonplace thanks to the wonder of technology. At the dawn...

Mailing List 101: Keys to the Empire

Ancient empires ruled over cities and influenced lives of hundreds of thousands of people. Those empires fell to the tides of time, but were replaced by businesses large and small. No matter what size your business is, you have inherited the legacy of those empires....

How to Make It past the Gatekeeper

The Art of Direct Mail Marketing The word that describes the 21st century is saturation. Everything is full, no matter where you look. Television is full of exciting programs with boring themes. Magazines are full of new gossip on old stories. Newspapers tell us...

Counting Successes, Learning from Mistakes

Lou Holtz, the famous football coach, once said: “In this world you’re either growing or you’re dying…” The same holds true for every business both large and small. If you’re growing your business is healthy. If you shrinking, there’s a problem. The third...

Essential Direct Marketing Metrics

There are three direct marketing metrics that seem to stand out from all the others. We marketers are always talking about how important measurement is to the success of what we do. It’s even more so now that we live and die by the number of impressions, likes...

Direct Mail Response Rates Are Best In a Decade

Direct mail, which many people consider to be outdated, is still impressing the marketing world with strong response rates.This is powerful insight for us direct marketers. We require the most up-to-date data to help us calibrate our marketing mixes  to be able to...

Making a Marketing Campaign that Works

Building a successful business is a science, but a successful marketing campaign is an art. The marketing campaign of the twentieth century was broad in reach and scope. The idea of these campaigns was to reach as many people as possible, and that most of them would...

Marketing Mishaps and Mistakes

Successful marketing campaigns are not created by accident. Time, effort, and a little bit of luck go into every successful campaign. Some of the greatest and largest companies in the world have churned out remarkable pieces of advertising. These are the ones that...