Direct Mail and Digital Players

Why Learn From Email Marketing? Our conclusion is clear throughout all of the articles that we have written, direct mail marketing is one of the most underrated and most powerful forms of marketing available. So why learn about anything else? Well, email marketing in...

Direct Mail Acquisition Versus Retention

Cost per Acquisition (CPA) Is the Most Important Metric of Any Marketing Campaign Most marketing companies would consider spending $5 to acquire a customer for a cheap consumer product like toothpaste to be a bargain. For high-ticket financial products, they would be...

Direct Mail Marketing Tips for Customer Acquisition

We’ve previously explained exactly how to go about acquiring customers using direct mail marketing, so now that you’re well on your way to conquering the market, we thought you might like a handful of uncommon tips you might not have thought of. Consider Adding...

What Is Direct Mail Acquisition?

Definition For Customer Acquisition With Mail Marketing, the Emphasis Is Different Learning From Your Responses and Your List Send More of the Same to Good Prospects Don’t Send the Offer to People Who Will Not Respond Trial and Error Start a Dialogue With...

5 Steps to Acquiring Customers With Direct Mail

Step #1: Get a Great List Research indicates that 40% of a direct mail marketing campaign’s success is decided by the quality of the list of people that you are mailing to. Keep in mind, this number includes customer retention campaigns, with warm leads. For customer...

Case Study: New Movers

Retailer Acquires New Movers as New Customers The Problem A chain of clothing retailers, specializing in young and urban demographics, wanted to launch a more aggressive marketing campaign and acquire new customers to enroll in their loyalty program.   In the past,...

Case Study: Predictive Modeling

Non-Profit Increases New Donors by 33% via Enhanced Direct Mail Campaign The Problem A California non-profit with strong regional presence had been running a new donor acquisition campaign, targeting prospects that meet certain demographic criteria such as age,...