Print Brings Results!
It’s a Revolution All Over Again:
The Resurgence of Direct Mail
Not Sure? Read Below.
There are some online marketers and SEO “professionals” that have become so reliant on “digital” marketing and advertising that they’ve forgotten how essential and effective direct mail can truly be.
The truth, however, is that direct mail is still the king of ROI when it comes to marketing. Think about it in measurable business terms:
- Direct mail has a 79 percent “immediate act rate” when opened, while email retains just 45 percent.
- According to the CMO Council (2010), the response rate of direct mail campaigns also overpowers email at a staggering 3.4 percent to a mere 0.12 percent, respectively.
- Actually the figure above is a bit outdated. In fact, direct mail response rates have been marching up since 2010, and found its peak yet in 2016 (Source: Direct Marketing Association Response Rate Reports), summarized below:
Here’s Why: One of the Loneliest Inbox in the World is Your Mailbox!
If you’re talking customers, you’re getting 3x more customers through the door when you reach out with tangible mail as opposed to a digital message.
Rely on a Results-Driven Direct Mail Marketing Agency
When you’re a business banking on speedy growth, you don’t have the luxury of sending out spam messages that go to empty inboxes. You need to maximize your return on investment with sustainable results that positively impact your bottom line.
IPNM Direct & Digital is a full-service agency that can help impact your customer influence and interaction by creating warmer leads because we specialize on one thing only — direct mail marketing. While we multi-channel and use 21st century marketing tactics, everything we do revolves around making your direct mail campaign even better. How? Click Here to Learn.
A Sampling of Our Results:
$77,000 Funds Raised
Mailing campaign for a non-profit organization, targeting 5,000 current donors and 25,000 new acquisition prospects.
Here’s The Bottom Line:
Many printers dabble in direct mail. Many marketing agencies dabble in direct mail. But few are truly direct mail marketing agencies. That’s us.
When done right, direct mail is powerful. We want to partner with you, to make sure you are well-prepared to experience its success.
It’s not rocket science, but it takes a great deal of planning, expertise, and creativity to end up with a well-run direct mail program. Let us help.
I am happy to provide a reference for IPNM Direct & Digital, a direct mail firm I have worked with for more than a decade. I find the company to be a respectable firm with integrity and skill. From the start of a project, IPNM has always been dependable, straightforward and honest. I’m happy to recommend them to anyone seeking their business.Ralph G.
Since 2004, they have handled all of our direct mail marketing campaigns, ranging from large quantities, intricate mail pieces, to statewide mailing with customized versions. I found their staff to be extremely knowledgeable with U.S. Postal Services regulations and their changes. IPNM has always been dependable, straightforward and honest. They are valuable consultants with all things related to our direct mailing marketing campaigns. I am happy to recommend them to anyone seeking their service.Dana H.
Some of Our Happy Clients:
… and More Testimonials Here.
While many printers dabble in direct mail, we are one of the few who prepare your business for success through real-world, actionable, and measurable experience.
Long-Term Success Begins with a Reliable Partnership
Let’s be honest; emails might be easy, they might be fast, but spam filters and junk mail folders are destroying messages before they ever reach your customer.
And yet, according to the U.S. Postal Service, 98 percent of people retrieve mail from their mailbox—with 77 percent sorting it immediately.
From Start to Finish, Let Us Help You Experience the Success of Direct Mail:
Strategy • Creative • Prospecting/Targeting • Production • Mailing
We use the combination of technology, decades of direct mail experience, and solid marketing principles to help you build a profitable direct mail marketing campaign. Maximize your returns with our high-touch, consultative approach.
Building You a Lead-Gen Pipeline
We help you “set and scale” a consistent and effective direct mail. Of course you can tweak them at anytime, but our goal is to free you up from the hassle of bulk printing and mailing, so you can focus on your business.
List Building/ Targeting Services
Narrow down your targets and make your direct mail campaigns more effective. Let us help you build your perfect audience.
Analyze your existing customer attributes, so we can build a model to forecast your next likely customers. Utilize state-of-art algorithms to avoid a shotgun approach.
Customize and test subtle variations to see how people respond. With us, your marketing tactics will always continue to evolve.
Augment your direct mail; touch your prospects 4-5 more times without spending another penny on postage.
Learn More Here
Certified US Postal Service Partner
A trusted USPS partner for over 17 years.
If you’re ready to reevaluate how direct mail can work for you, choose IPNM Direct & Digital today. Let us show you how to balance your digital endeavors with direct mail campaigns that proper you forward for years to come.