Who We Help and How

We are a results-driven direct response marketing agency. We help our clients (ranging from retail to healthcare, financial, technology, and non-profits) put together a programmatic direct response marketing campaign to get more customers.

Clients Hire Us When They…

How We Help Our Clients

Here are the two biggest reasons why a lot of direct mail campaigns fail:
A) little attention to the front-end strategy and targeting, and
B) little attention to data analysis before, during, and after each campaign.

We’ve developed the Direct Mail Profitability Guide – a proven process to put our clients in the best position to succeed with direct mail marketing. These customized solutions that include everything from strategy consultation, data analysis, targeting, creative & copy development to production, execution, and results analysis.

We specialize in highly targeted, high-volume direct mail projects. And we are never the cheapest guy on the block. If you are looking for just a vendor to print your artwork and mail to a list you’ve already built…we may not be the right fit for you.

But if you are thinking about building a rich lead-generation pipeline with programmatic direct mail marketing, we can be your strategic partner. Let’s start a conversation.

Three Things That Make Us Different

We Do Direct Mail

Many printers dabble in direct mail. Many marketing agencies dabble in direct mail. But few are truly direct mail agencies. From A to Z, this is our niche, and we don’t dabble.

ROI Is Our Success Metric

It’s not rocket science, but it takes a great deal of planning, forecasting, expertise, and creativity to end up with a well-run direct mail pipeline. We believe that, at the end of the day, the paper and ink component is just a commodity. It really is about your long-term sales and marketing interests.

Strategic Partnership with You

When done right, direct mail is powerful.  We want to partner with you to make sure you are well-prepared to experience its success.

Our Engagement and Pricing Structure

At IPNM Direct & Digital, we don’t run one-off print and mail projects. We help you set up, improve, and maintain a rich sales pipeline with direct mail—all contained in a program called the Direct Mail Profitability Guide. Starter engagements typically cost between $15,000 and $25,000 plus postage. It includes strategy, targeting, creative, copy, printing, and mailing. You will be working with a project manager, data specialists, and the creative team.  To learn how we engage with clients, click here. Learn more about how we price our services on our Pricing page.

Let’s Have a Conversation.

If you’re thinking “this is what we need” let’s talk to see if we’re a good fit.

Let’s Have a Conversation.

If you’re thinking “this is what we need” let’s talk to see if we’re a good fit.